Baseline — April 2026. Potomac Floors already has organic visibility on Google Search despite being new. 48 clicks over 3 months, 31 pages indexed, and strong branded ranking (pos 2.8 for "potomac floors"). Google Analytics tag was installed on 4/23/2026 — traffic data will populate within 24–48 hours. The 6 keywords tracked in the rank map are Google Maps pack queries (separate from web search) — map pack is where Potomac is currently invisible due to low review count.
Where Potomac Ranks Today
Top 15 queries by impressions (last 3 months). Green bars = ranking on page 1, red = deep pages. Big opportunity: "flooring installation near me" at pos 4.2 with 73 impressions but 0 clicks — needs better SERP snippet.
Critical Gaps — Fix Next
What's Already Working
Honest correction. An earlier version of this dashboard (from a few hours ago) incorrectly claimed GA4, GSC, and schema were missing. That was wrong. GSC is verified and showing data. Schema (LocalBusiness + Breadcrumbs + FAQ) was already live. GA4 property G-4V2V9H9PKS existed — the measurement tag was the only missing piece, and that's now deployed. The real gaps are narrower: GTM container, expanded Service/Product/Review schema, and review-count growth.
GA4 installed April 23, 2026. Tag G-4V2V9H9PKS is firing on every page (verified live on production). Data is already flowing — 1 user and 6 events captured in the first few hours post-install. The standard GA4 reports (traffic sources, top pages, session duration, conversion attribution) populate after 24–48 hours of data accumulation, so the full numbers below will fill in starting tomorrow. Realtime data is available immediately in the GA4 console.
Measurement ID: G-4V2V9H9PKS
Property ID: 524647960
Status: Live — tracking verified
First events captured: April 23, 2026
Deploy method: Next.js layout.tsx + next/script (same pattern as Meta Pixel)
What's tracked automatically: page_view, scroll, click, file_download, video_start, session_start, first_visit
Next step: Wire GTM + add custom events for phone click, email click, quote form submit, financing CTA click (then Meta Ads + Google Ads can optimize on real conversions)
Baseline state. 6 reviews, 5.0-star average. Competitors in the rank map area (Flooring America Fairfax, Stair Creations, Michael USA Floors) have 73–254 reviews each. Review count is the strongest local-pack ranking factor after proximity — closing the gap here is the #1 lever for moving from "invisible in maps" to "appearing in map pack." Monthly interaction history (calls, directions, website clicks) will populate once the GBP API pipeline is approved (Google Case 9-8128000041613).
Review Growth — Target Trajectory
Current: 6 reviews. Target: 30+ in 90 days via SMS review-gen flow through GoHighLevel.